Longview, TX Welcomes Moes

28 10 2009

Joycelyne Fadojutimi / October 28, 2009

Moe’s Southwest Grill has opened a location in Longview at 2199 Gilmer Road. Gold Award winner of the 2008 Consumer’s Choice in Chains Awards this restaurant chain specializes in fresh, made-to-order burritos and assorted Southwestern cuisine served with the ambience of the region. Longview’s location will be the first of five to open in East Texas over the next five years by parent company Eat Out America, LLC.

“When I was first introduced to Moe’s I knew it would be perfect for Longview,” said Eat Out America Operating Partner Mike Barclay. “I’m excited to introduce the unique menu, fun atmosphere and great value of Moe’s to my hometown.”

Patrons of Moe’s are delighted by the chain’s free salsa and chips, music and humorous names given to the entrees. Among the favorites are the Joey Bag of Donuts burrito, John Coctostan quesadilla, Homewrecker Burrito, Close Talker Salad and the Fat Sam Fajita. Such side orders as chicken, steak, pulled pork, ground beef, tofu and veggies make the main courses yet more delectable.

The hours of operation is 11:00 a.m. to 10:00 p.m., Monday through Thursday, Friday and Saturday from 11:00 a.m. till 11:00 p.m. Moe’s customers visit more than 400 nationwide locations and love watching their orders being prepared by brilliant chefs. For catering and large groups customers should call (903) 759-5115 or visit www.moesetx.com.

 

Read the original article online at www.easttexasreview.com





Goldman Sachs-Backed, Ayn Rand-Inspired Fund Plans to Invest Record Amount

22 10 2009

By Duane D. Stanford // October 16, 2009

Roark Capital Group, the Atlanta- based owner of brands including Carvel ice cream, plans to invest the most in its eight-year history next year as the private-equity industry thaws.

Roark, named for Ayn Rand’s protagonist in “The Fountainhead,” invested $180 million last month in a pet retailer and a garbage hauler, managing partner Neal Aronson said. That’s almost triple the $65 million the fund committed in the previous 20 months, he said in an interview this month.

“We finally feel that the economy has stabilized,” Aronson, who manages $1.55 billion in assets, said. “Business owners are picking up their heads and saying, ‘We have more visibility into the future.’”

Private-equity transactions will accelerate in the second quarter of 2010 following a two-year freeze triggered by the global credit crisis, said Aronson, 44.

“The financial engineers will be less active,” Aronson said. “Now people are looking for partners who can actually help them grow their businesses and can do so without putting their business in jeopardy.” The entrepreneurs Roark is seeing aren’t interested in highly leveraged deals, he said.

Private-equity firms typically finance transactions with a combination of investors’ cash and borrowed money. Roark’s debt load is less than 2.5 times earnings before interest, taxes, depreciation and amortization, Aronson said. The fund’s investors include Goldman Sachs Group Inc., Aronson said and a Goldman Sachs spokeswoman confirmed.

25 Businesses

Roark holds mostly majority stakes in 25 businesses, including 15 franchise companies. About 20 percent of the portfolio is made up of restaurants, including Cinnabon, Schlotzsky’s and Moe’s Southwest Grill, and nearly all are held within its Focus Brands. Roark, with $750 million available in its fund, is looking to invest in more restaurant companies, Aronson said.

While he said Roark is planning to spend more in 2010 than the $180 million it has spent so far this year, it does not have a specific target.

Roark’s majority investments also include BatteriesPlus, Fastsigns and suburban Atlanta-based Primrose Schools.

In September, the firm invested $80 million for a majority stake in Markham, Ontario-based Pet Valu Inc., a retailer of pet food and supplies. The fund spent another $100 million for a minority stake in Longwood, Florida-based Waste Pro USA Inc., which hauls commercial and residential waste.

Roark completed a $1 billion capital round in January 2008, adding it to the $550 million in assets the firm already held. It then parked the money. Overheated debt markets fueled by cheap borrowing costs had inflated asking prices for companies to “unsustainable and unnatural” levels, Aronson said.

On the Sidelines

Roark sat on the sidelines as the economy fell into the deepest recession since the 1930s and unemployment hit a 26-year high. Uncertain corporate profits and collapsing debt markets also kept Roark from making investments, Aronson said.

Aronson’s firm draws inspiration from “Fountainhead” protagonist Howard Roark, an architect who refused to design his works based on fads, Aronson said. In the 1943 novel by Russian- American Rand, Roark was ultimately deemed a visionary and his competitors called frauds.

“Howard Roark was thoughtful and had a vision and he was disciplined and he stuck to what he believed in, even when it went against conventional wisdom,” Aronson said.

Read the entire article via Goldman Sachs-Backed, Ayn Rand-Inspired Fund Plans to Invest Record Amount – Archive – Feedcry.





Moe Takes Flight

16 10 2009

FOCUS Brands VP of Non-traditional Sales — Mr. Dan Pawlak — discusses the benefits of placing a Moe’s Southwest Grill restaurant in an airport venue.







Moe Celebrates Customers in Charlotte, NC

17 09 2009

Moe’s Southwest Grill invites you to get “Moe”— for free

September 17th, 2009 by Priscilla Tsai

Moe’s wants to give you “Moe” … mo’ free food that is. Today, Thursday Sept. 17, you can get a free Moe’s Joey Jr. Burrito from any Charlotte Moe’s restaurant between the hours of 11 am and 9 pm.

What’s a Joey Jr. you ask? The Joey Jr. burrito includes the same ingredients in the Joey Bag of Donuts: a choice of meat, fish or tofu, black or pinto beans, rice, pico de gallo, lettuce and shredded cheese wrapped in a warm tortilla; however, the Joey Jr. is perfectly portioned between a full-size burrito and a kid’s item.

Also, the 5,000th guest will receive free Moe’s for A YEAR. Wowza. Wrap me in a tortilla and call me Joey.

Visit any of these Greater Charlotte area locations to get your burrito:

  • 1500 East Blvd, Charlotte
  • 9330 Center Lake Dr. #100, Charlotte
  • 14825 John J. Delaney Dr., Charlotte
  • 4724 Sharon Dr., Suite H, Charlotte
  • 2215 Ayrsley Town Blvd., Suite D, Charlotte
  • 1497 Concord Pkwy, Suite 108, Concord
  • 16933 Kaufinger St, Ste 180-J, Huntersville
  • 1910 Cinema Dr., Rock Hill, SC
  • 8133 kensington Dr., Waxhaw
  • 3908 E. Franklin Blvd., Gastonia

Read the original article online via Creative Loafing Charlotte.





Focus on Finance

10 09 2009

Faith in Franchising

Is Roark Capital Group’s spending on franchise brands simply a case of taking advantage of bargains available in the current recession, or a vote of confidence that the economy has bottomed out? Some of both, it appears.

“We have been concerned and bearish about the economy and the debt markets for about 18 months now,” said Neal Aronson, Roark founder and managing partner, in an article in the Atlanta Journal-Constitution last month (ajc.com/business/roark-places-bets-on-111206.html). “We have been cautious and haven’t invested our capital. Now, we feel like we’re ready to start investing again.”

In late August, the Atlanta-based private equity firm completed its acquisition of Pet Valu, a Canadian franchise brand, adding a 15th franchise to its stable. Founded in 1976 and based in Markham, Ont., Pet Valu sold $230 million of pet food and supplies through 295 corporate and franchised stores in Ontario and Manitoba, and 61 U.S. stores in Pennsylvania, New Jersey, Maryland, and Delaware.

Said Ezra Field, a managing director of Roark, “Pet Valu is consistent with our strategy of investing in value-added franchises that have strong brands and market positions, experienced management, and a loyal customer base.”

Roark’s 14 previous holdings include Focus Brands (Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, and Seattle’s Best Coffee), McAlister’s Deli, Cinnabon, FastSigns, Primrose Schools, and Batteries Plus. In total, Roark has investments in 15 franchise companies with more than $3.7 billion in system sales through 14,000 points of distribution in all 50 U.S. states and 33 countries.

Roark also is training its investment sights on franchisees as well, according to the article. Steve Romaniello, the former CEO of Focus Brands who signed on as a managing director at Roark late last year, was reported as saying the timing is right not only for investing in more franchised businesses, but also in franchisee groups.

“We’re in active discussions right now with a number of companies like that where we could work on the other side of the equation,” said Romaniello. “I think more than anything it demonstrates our belief in the model of franchising.”

Red the original article online via Franchise-Update.com.





Moe’s of Ashburn gets NFL writter’s attention

2 09 2009

According to CBSSport.com Senior Writter Clark Judge, one of his “Best of The Road” picks while traveling to NFL venues is Moe’s Southwest Grill in Ashburn, Virginia.  If you are hitting a Redskins game, be sure to take his advice and stop in for a Homewrecker burrito.  Like Judge says, “You won’t be disappointed”.

2009-09-02_0902

Read the full article at CBSSports.com by clicking HERE.





FREE BURRITOS FOR A YEAR!

28 08 2009

50 People Will Win Free Burritos for a Year to Launch Customer Appreciation Month at Moe’s in Chantilly, VA

TAKE NOTE: On September 1, 2009, the first 50 people in line at Moe’s in Chantilly win free burritos for a year.

WHAT: After three years of serving the best burritos, quesadillas, nachos, tacos, salads and fajitas in town, Chantilly Moe’s is hosting a Customer Appreciation Month to remember. Moe’s will feature specials all month long to thank customers for their patronage and support. To kick off the month, the first 50 guests in line at Moe’s on September 1 will win free burritos for a year and a cool Moe’s t-shirt.

WHERE: Moe’s Southwest Grill in Chantilly, VA located at 5005 Westone Plaza.

WHEN: Tuesday, September 1st, 2009 at 11 a.m.

WHY: Moe’s is lucky to have the best fans around and they deserve some recognition and appreciation. Local owners Frank and Carol Maresca want to treat their guests to all of their favorite menu items at special prices throughout the month. To view the entire list of specials, visit www.moesdc.com.

Read the original press release via pitchengine.com.





Greetings from Texas!

24 08 2009

Moe’s Southwest Grill in Longview, Texas opened earlier this year and the franchise partners have been very pleased with the results.  Mike Barclay, operating partner for the east Texas team, recently sent in these photos along with a note of thanks for the ongoing support he and his partner have enjoyed as Moe’s franchisees.

Moe’s in return wishes to thank Mike, Al, David, and Dr. Jampana for your time and efforts to bring Moe’s the the people of east Texas and beyond!  Longview is the first of five Moe’s locations to open in this area and we are looking forward to great things from this group of dedicated and passionate franchise owners.

Moe's Longview, TX - August 2009





The Great Rapsby Presents Moe’s Southwest Grill (Fiesta de Comida)

17 08 2009





Oreos and Carvel soft serve are a match made in heaven

11 08 2009

Oreo Lil’ Rounders Make Their Debut on the Carvel Menu

ATLANTA, Ga. // Last fall Carvel Ice Cream introduced a line of miniature novelties called Lil’ Rounders™ sold in packs of twelve. The latest addition to this new line is now making its grand entrance combining two distinct and admired American flavors: Oreos® and Carvel’s premium soft serve ice cream.

Carvel’s new Oreo Lil’ Rounders are made with rich, creamy vanilla soft serve ice cream sandwiched between two Oreo wafers and sold in packs of 18.

“Lil’ Rounders have quickly become a great option for Carvel customers seeking a take home treat in a smaller portion size,” explains Lori Peterson, vice president of marketing for Carvel Ice Cream. “The distinct Oreo flavor is a nice addition and with 18 in a pack, guests can treat a larger group or save them in their freezer at home for a midnight snack.”

Read the full article @ http://pitch.pe/21136





Roark places bets on franchised brands

8 08 2009

By Joe Guy Collier  / August 8, 2009 / The Atlanta Journal-Constitution

At a time when many investors are holding tight to their cash, Roark Capital Group could invest more money this year than in its previous eight years with new deals expected to be reached within the next two months.

The Atlanta-based private 
equity firm already has invested in 14 franchised or multi-unit companies that combined have more than $3 billion in annual systemwide sales. Its companies include Moe’s Southwest Grill, McAlister’s Deli, Cinnabon, FastSigns, Primrose Schools and Batteries Plus.

Roark said it’s in active discussions with several companies that should lead to new investments soon. Roark expects to add to its portfolio this year with equity investments that could total $200 million to $250 million, executives said in a recent interview at their Midtown offices.

These investments mean the Atlanta-based firm could have even more ties to up-and-coming franchised businesses. They also reflect a belief by Roark that the economy has bottomed out.

“We have been concerned and bearish about the economy and the debt markets for about 18 months now,” said Neal Aronson, Roark founder and managing partner. “We have been cautious and haven’t invested our capital. Now, we feel like we’re ready to start investing again.”

Read the complete AJC article @ http://bit.ly/Cni4c





4 08 2009

Russ Umphenour Quote - Ownership





Schlotzsky’s a Cover Model

23 06 2009

Schlotzsky’s Deli was recently featured as the cover model for Modern Deli Magazine (Vol. 4, Issue 2). The feature article highlights the white-hot quick service restaurant (QSR) sandwich category in a down economy.  Schlotzsky’s is listed as a “TOP 10 SANDWICH CHAIN” and mentioned numerous times along with photos of the restaurants.

Additionally, brand President Kelly Roddy is quoted as saying, “As far as I know, we’re the only large-scale chain in the U.S. still baking our bread from scratch in every location.  There are other chains that bake their bread on a daily basis, but theirs is baked from a frozen product, or its baked elsewhere and then shipped into each of the stores.”

Schlotzsky's Modern Deli Magazine





Three new corporate locations announced at Moe’s

17 06 2009

Friday, June 6th, 2009

In a statement to Moe’s franchise partners and corporate team members, Mr. Paul Damico – President of Moe’s Southwest Grill – announced the recent acquisition of three existing Moe’s restaurants in the Atlanta area.

“As the franchisor of over 400 restaurants, I believe it is critical to own and operate company restaurants. This not only provides adequate training facilities for our new franchisees, it also allows us to test new equipment, systems and procedures.  Acquiring these restaurants will allow us to heighten the level of service in which we provide to our partners,” says Damico.

The newly purchased locations were acquired from a single franchcise owner and are located in Norcorss, Roswell, and Conyers, Georgia.  Each location will undergo construction and updates to bring them to current Moe’s standards.

For more information, please contact Sheri Boxberger at sboxberger@focusbrands.com.





Bacon Smokecheezy Three-zy Debuts at Schlotzsky’s

9 06 2009

QSR Magazine.com

At Schlotzsky’s, combining bacon, cheese, and all that jazz is easy. The chain is offering the Bacon Smokecheezy Three-zy until August 30, which includes:

The Turkey & Bacon Smokecheezy features moist smoked turkey breast, smoked cheddar cheese, crispy bacon strips and fresh lettuce, tomatoes, and red onions, topped off with tangy chipotle mayonnaise and served on a Schlotzsky’s signature fresh-from-scratch sourdough bun.

The Ribeye Steak & Bacon Smokecheezy is loaded with tender strips of Angus ribeye steak, smoked cheddar cheese and crispy bacon strips, finished with tangy chipotle mayonnaise and roasted red bell peppers, all nestled between two famous toasted sourdough buns.

The Chicken & Bacon Smokecheezy is a medley of shaved chicken breast, smoked cheddar cheese, crispy bacon strips, and fresh lettuce, tomatoes and red onions, blended with tangy chipotle mayonnaise and served on a toasted sourdough bun.

Read original article online via Bacon, Cheese Trio Debuts at Schlotzsky’s – Restaurant News – QSR Magazine.





The “Welcome to Moe’s” Experience

9 06 2009

Enhancing the Customer Experience: Meet and Greet

FastCasual.com // by Valerie Killifer

The first thing guests hear when they walk into a Moe’s Southwest Grill is the infamous “Welcome to Moe’s” greeting.

Paul Damico, president of Moe’s Southwest Grill, said the guest experience at Moe’s is largely dependent on the interaction between the guest, and and it all begins with “Welcome to Moe’s.”

“Not only does the greeting immediately engage the guest, but it also offers a burst of energy and fun which is fundamental to the Moe’s experience,” he said. “The guest feels acknowledged and appreciated by every member of the crew and is able to interact with each one personally as he or she moves down the line. Our customers notice it, enjoy it and expect it; and when they do not hear it, they’re disappointed.”

While few fast casuals offer the same type of greeting that Moe’s does, they could benefit from some type of welcome.

Read the full article online via Enhancing the customer experience | Restaurant Guest Services | Fast Casual.

Welcome to Moe's greeting





Moe’s resumes sales efforts in Virginia

8 06 2009

As of April 1st, 2009, a new Franchise Disclosure Document (FDD) was released by Moe’s Southwest Grill noting requirements of franchisor, franchisee, intial costs, and other items related to making a strategic decision on acquiring a Moe’s franchise.  Starting today, Moe’s is now registered with Virginia franchise authorities and may once again resume sales efforts in this state.  If you are a resident of Virginia and/or have an interest in purchasing a Moe’s franchise here, please CLICK HERE to complete a request for consideration form.  A representative of FOCUS Brands (Moe’s parent company) will return your interest to discuss market availability, requirements, and next steps.





Seeking Next Franchise Investment

8 06 2009

After securing $1 billion in their second institutional private equity fund just before the economy began to worsen last year, Atlanta-based Roark Capital Group remains on the hunt for its next long-term Franchise system investment.

Yes, invest – the term least likely heard in business sectors over the past six months – is tossed around quite regularly by executives of Roark Capital Group, a private equity firm specializing in the franchise industry.

All irony aside, Roark is primed and ready to add proven, customer focused, and value added franchise systems to its large and growing franchise brand portfolio. Branded as the “trusted guys” of private equity in the franchise industry, Roark Capital Group’s team is confident that its 15th franchise investment will soon be in the pipeline. Yes, confident – another rare term in these uncertain times.

“While many firms are pulling back and cutting staff, we’re gearing up and actively seeking investment opportunities of all sizes and types, across all sectors, including franchisors and proven large-scale multi-unit franchisees,” said Steve Romaniello, a Managing Director who specializes in franchise acquisitions at Roark Capital. “Because of our conservative approach to capital structure Roark is not a heavy user of debt, we’re an ideal partner for franchisors and franchisees considering a liquidity event, seeking growth capital or other investment opportunities.”

Roark Capital has previously acquired 14 franchise/multi-unit brands that collectively have more than 13,000 points of distribution, 2,500 franchisees, and $3 billion in system-wide revenues across 50 states and 33 countries. Its current franchise portfolio includes such well known brands as Carvel, Cinnabon, Schlotzky’s, Moe’s Southwest Grill, Seattle’s Best Coffee International, McAlister’s Deli, Money Mailer, Fast Signs and Batteries Plus. Most recently, Roark Capital Group acquired Primrose Schools, the nation’s leader in educational child care, with more than 200 schools in 15 states.

What separates Roark Capital from other equity firms is patience.  Roark actively supports management teams who want to make additional investments in people, process, and systems to generate long-term improvements, even if they have negative short-term impact. One example of this is the fact that Roark still owns Carvel Ice Cream, having increased its initial investment more than four fold since it bought the iconic brand more than seven years ago.

“We’re not the kind of firm that goes in and tries to turn a quick buck,” noted Romaniello, who also serves as Chairman of FOCUS Brands, the franchisor and operator of nearly 2,200 ice cream stores, bakeries, restaurants, and cafés. “We challenge the stereotypes of conventional private equity companies. We invest in companies with management teams that are motivated, committed to their corporate culture and dedicated to the success of their franchisees.”

Another key distinguisher is Roark’s balance of operating and financial team members.  Roark’s 34 person team includes former Chief Executive Officers, Chief Development Officers, Chief Financial Officers, and Marketing executives which complement the financial team members. Collectively, the Roark Capital team has more than 100 years of operating and investment experience in franchising.

Neal Aronson, founder and Managing Partner of Roark Capital, said, “We do not run any of our companies, but since many of us have walked in the same shoes as our management partners, we understand the  opportunities and challenges that a CEO faces each day.“

One significant perk of being a part of the Roark Capital family of franchise companies is information sharing and access to best practices, Aronson said. Each year, Roark holds a “Franchising Summit”, where executives of all Roark-owned franchise companies share success strategies and problem solving techniques.

About Roark Capital Group
Roark Capital Group is an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1 billion.  Roark Capital has previously acquired 14 franchise/multi-unit brands that collectively have more than 13,000 points of distribution, 2,500 franchisees, and $3 billion in system-wide revenues across 50 states and 33 countries. Its franchise portfolio includes such well known brands as Carvel, Cinnabon, Schlotzsky’s, Moe’s Southwest Grill, Seattle’s Best Coffee International, McAlister’s Deli, Money Mailer, Fast Signs and Batteries Plus. Most recently, Roark Capital Group acquired Primrose Schools, the nation’s leader in educational child care, with more than 200 schools in 15 states The firm has more than $1.5 billion of equity capital under management.

Read original article online via www.bison.com.





Mini-Carvels may open in Schlotsky’s and Moe’s Southwest Grill

5 06 2009

Atlanta Business Chronicle // by J. Scott Trubey

FOCUS Brands Inc. is trying to zero in on new revenue streams by co-branding some of its marquee names.

Riding a successful test marriage of its Cinnabon brand in dozens of its Schlotzky’s restaurants, FOCUS is looking for other successful unions with ice cream giant Carvel.

Atlanta-based FOCUS is testing “fractional” Carvel units inside a handful of its Schlotzky’s and Moe’s Southwest Grill locations.

By summer’s end, FOCUS will have about eight mini-Carvels inside Schlotzky’s restaurants in the Midwest, said FOCUS Chief Development Officer Geoff Hill. Two Moe’s locations are also testing the mini-Carvels.

Read original article online via the Atlanta Business Chronicle.





Consumers name Moe’s Southwest Grill next ‘It’ brand

2 06 2009

AOL loves Moe's28 May 2009

Smallbusiness.aol.com:

Moe’s Southwest Grill, Not Your Average Joe’s, Which Wich and El Pollo Loco were just a few of the franchise brands named by consumers as the next ‘It’ concept. Consumers were asked to vote on their favorite franchise by aol.com. The top five are Moe’s Southwest Grill, Spicy Pickle, zPizza, Fractured Prune (donuts) and Hey Cupcake.

Read more online via Consumers name Moe’s Southwest Grill next ‘It’ brand | Branding & Franchising | Fast Casual.